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Email marketing

Email marketing

Email marketing is frankly marketing a commercial message to a group of people using email. In its broadest logic, every email sent to a prospective or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database. Broadly, the term is usually used to refer to:

    Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,

    Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately,

    Adding advertisements to email messages sent by other companies to their customers

Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016

Email Marketing

Email is motionless an very useful advantage to marketers; however, only 30% of B2B marketers are using email marketing as their primary lead production tactic, according to a study by Pardot.

Pretty, in today's marketing environment, email appears to be more effective for development scenario than lead generation, the study intelligence.

In addition, most (65%) B2B companies are devoting less than 25% of their marketing budgets to email marketing, 27% are allocating 26-50% of their budgets to email, and only 9% are allocating more than 50% of their budgets to email efforts:

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